Source: Francis X. Weiser, Handbook of Christian Feasts and Customs (New York: Harcourt, Brace and World, Inc., 1958), pp. 315, 316. Copyright 1952 by Francis X. Weiser. Used by permission of the publishers.
[p. 315] Druidic Element. Unlike the familiar observance of All Souls, Halloween traditions have never been connected with Christian religious celebrations of any kind. Although the name is taken from a great Christian feast (All Hallows Eve), it has nothing in common with the Feast of All Saints, and is, instead, a tradition of pre-Christian times that has retained its original character in form and meaning.
Halloween customs are traced back to the ancient Druids¦ Halloween fires are kindled in many places even now, especially in Wales and Scotland.
Another, and more important, tradition is the Druidic belief that during the night of November 1 demons, witches, and evil spirits roamed the earth in wild and furious gambols of joy to greet the arrival of "their season" the long nights and early dark of the winter months.
They had their fun with the poor mortals that night, frightening, harming them, and playing all kinds of mean tricks. The only way, it seemed, for scared humans to escape the persecution of the demons was to offer them things they liked, especially dainty food and sweets. Or, in order to escape the fury of these horrible creatures, a human could disguise himself as one of them and join in their roaming. In this way they would take him for one of their own and he would not be bothered. That is what people did in ancient times, and it is in this very form the custom has come down to us, practically unaltered, as our familiar Halloween celebration:
[p. 316] Roman Element. In those countries that once belonged to the Roman Empire there is the custom of eating or giving away fruit, especially apples, on Halloween. It spread to neighbouring countries: to Ireland and Scotland from Britain, and to the Slavic countries from Austria. It is probably based upon a celebration of the Roman goddess Pomona, to whom gardens and orchards were dedicated. Since the annual Feast of Pomona was held on November 1, the relics of that observance became part of our Halloween celebration, for instance the familiar tradition of "ducking" for apples.